Marketing is, without doubt, critical to the success of your B2B software enterprise. However, Software-as-a-Service (SaaS) is a unique business model. It is largely driven by the user experience. You need to demonstrate a superior software and service experience to stand out.
SaaS Lead Generation
Lead generation is probably the most important, and most challenging, aspect of B2B Software Marketing. Your sales and marketing pipelines live (and die) by it. Whether or not you have a sales team, you still need to generate leads.