It is the essential role of the leader to formulate and communicate a vision that everyone not only understands but embraces wholeheartedly.
An outstanding leader balances two opposing skills: external sensing and internal conviction. Be sharply sensitive to external cues from customers, employees and competitors. But concurrently, have the internal conviction to push a visionary agenda, even when it’s unpopular. The trick is to steadfastly navigate between the two modes.
Having said that, it is absolutely critical to communicate that vision clearly to turn it into reality.
Great leaders aren’t in the weeds making day-to-day decisions; rather, they communicate the organization’s mission and big ideas to their teams and clear roadblocks so their team can execute. Keeping everyone moving in the same direction is more critical than ever.
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