How well do you understand your customer? Most business owners are spending big bucks on digital marketing and content creation without proper planning and a clear understanding of whom they are talking to, or what stage of the buyer’s journey they are addressing.
A variety of content aligned with where your customer or prospect’s at in their buying journey is far more effective than pure sales pitches.
Get the full story: 3 Content Marketing Tips To Fast Track Your Buyer’s Journey – StartUp Mindset
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