A brand gives a company its distinct flavour and signature in the marketplace, which everyone can recognise and either embrace or reject. The personal brand of the founder carries its weight throughout the whole company which then becomes its embodiment, and expresses his or her personal values and vision. To make an impact in the marketplace a strong brand and values are essential.
A company’s foundation and values is often based on those of its founders, and building a successful brand often begins with a certain level of personal publicity and networking. It’s common knowledge that investors invest in ideas, and ideas are direct products of people. So, as the person behind an idea, how can you ensure you are doing yourself and your company justice in terms of branding?
Get the full story: How to Brand Yourself and Your Business at the Same Time
Brian Tracy is a world renowned personal success coach.
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