Leadership: Start With Your Why [TEDx]

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Leadership expert Simon Sinek comments on the importance of first determining your reason for being, so to speak, which then drives your mission and everything else. Too many “entrepreneurs”, for example, start a business with no real notion of what their mission is, often with just a vague sense of “wanting to make some money”, and invariably end up producing lack lustre products and services which nobody wants or needs. It is, on the contrary, our right and duty to live out our own truths and share them with the world.


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