It’s difficult to reach your business goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These 3 insights will help you generate the business you’ve always dreamed of.
HOW many times has it happened to you in the past? You walk through the doors of a shop or retail outlet and here they come – perfectly groomed with a wide smile across their face. Within a few minutes they haven’t stopped talking and promised you the Earth … if you would just dig deep and buy whatever they’re offering …”Yeah, right!”
The distrust between consumer and salesperson has been around as long as there have been buyers and sellers. Sure, you don’t mind them making a few bucks … everybody has to make a living, right? … but heck, wouldn’t it be nice if they were at least a little concerned about what your needs are too?!
LET’S FACE IT… customers aren’t likely to buy from you unless they feel confident that you will deliver.
There are a few simple steps you can take to give them the confidence they need to take the plunge.
1. Use Testimonials
The proof of the pudding is in the eating… No one can sing your praises better than a satisfied customer. It pays to use testimonials. Now, we’re not talking about blindly pasting testimonials everywhere… a little business sense and organization will be helpful in making the most of them.
Choose testimonials that talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday. Your personal attention is greatly appreciated.” says a lot more.
Now your prospect knows that you are willing to do whatever it takes to make your customers happy.
Be sure to get your customers’ permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.
2. Be Specific In Your Claims
Specific claims are more believable than vague, generic statements … Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!
Specific numbers don’t always come out even. In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!
3. Be Realistic
Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leaves the customer with a raised eyebrow.
Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.
Customers who believe in you aren’t afraid to buy from you. That means higher sales numbers and greater profit.
The 10 Laws of Trust: Building the Bonds That Make a Business Great by Joel Peterson
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