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A Basic Lesson In Marketing Concepts

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OFTEN TIMES, marketing terms and concepts can seem like a bit of an alien language to the average business owner.

Here’s a quick and humorous way of relating them to the “real” world.

1: You see a gorgeous girl at a party. You go up to her and say, “I’m very rich. Marry me!”

That’s Direct Marketing

2: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”

That’s Advertising

3: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say, “Hi, I’m very rich. Marry me.”

That’s Telemarketing

4: You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door for her, pick up her bag after she drops it, offer her a ride and then say, “By the way, I’m rich. Will you marry me?”

That’s Public Relations

5: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” She gives you a nice hard slap on your face.

That’s Customer Feedback

6: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” And she introduces you to her husband.

That’s a Demand and Supply Gap

7: You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich! Can you marry me?”

That’s Brand Recognition

8: A gorgeous girl comes to you and says, “I have heard you are filthy rich. Will you marry me?”

That’s Word of Mouth Publicity

9: You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her, “I’m rich. Will you marry me?” And she goes with him.

That’s Competition Eating into Your Market Share

10: You see a gorgeous girl at a party. You go up to her and before you say, “I’m rich, marry me!” Your wife arrives.

That’s Restriction for Entering New Markets

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Impellium is an online media company focussed on personal and business growth strategies for home business owners and lifestyle entrepreneurs.
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