Email marketing is still one of the most effective way of building a following and generating sales online. The quickest way to build an email list is with a lead magnet. One of the key things your lead magnet does is deliver value to your audience.
It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers.
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