Email marketing should be the cornerstone of your lead generation in your home business. It’s a great way to connect with your clients and your prospects, while freeing up much of your time to concentrate on other areas in your business. You will need to invest in a good marketing automation tool to help you manage your email marketing cost and time effectively.
Email marketing automation allows you to respond to a customer’s actions much like a real person, but without the manpower. Email marketing automation is still relevant to every prospect your business encounters – but it eliminates much of the repetition and effort.
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If you would like to get your hands on a powerful marketing automation tool which will help you do all the above and more, we use and recommend GetResponse.