With the vast amount of information available online, it’s becoming increasingly difficult for buyers to separate the signal from the noise. As small business owners it is vital we distinguish ourselves by providing value, which always means information that our prospects will find interesting, entertaining and ultimately useful in improving their lives.
“It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.” The Winning Formula For Content Creation
“You need to focus on your customer! This allows what you produce to immediately connect with your audience and provides something of value to them. Not only does this give you benefits in the moment by offering the information they want/need…” Three tips for a content marketing plan that makes your customers the central focus