EVEN when it comes to making money online, people like to follow the crowd because it gives them a sense of security. That’s why people wear the same clothes, get the same tattoos etc.
True, everyone likes to think they are doing their own thing, but in reality they are following trends and doing what everyone else is doing.
To stand out from the crowd and grow your own brand, you’re going to have to be different. Typical, cookie-cutter me too marketing won’t cut it.
Here’s what I’m talking about: you see all these gurus online standing in front of their big mansions with flash cars; can you tell them apart? Probably not. They all look the same.
But what if you’ve got a guy who’s mucking about in the garden, wearing hip boots and planting veggies? Well now, this guy certainly doesn’t seem like all the mansion owning, Lamborghini driving gurus, does he?
What if you have a gal who is always pictured on her Harley Davidson or flying her own plane? Again, she is standing out from the crowd.
Here’s the point…
To attract a crowd of loyal fans, you’ve got to stand out. Look at what every other person in your niche is doing, and then do something different.
Maybe even do the opposite.
Be a leader not only in your thinking, but also in how you present yourself and your brand.
Sometimes being different is your biggest advantage.
People will not only notice you, but they will remember you and talk about you. Unlike all the other people in your niche who become a blur, you are the eccentric one who stands out, gets noticed and gets followed.
You could be controversial. Everyone loves the British Royal Family, right? Well, not David Icke. He has millions of followers world-wide who tune in to see him talk about how the Royal Family are reptiles out to kill your business. Not my cup of tea, but it’s working for him.
You could be opposite. Like we talked about earlier, if everyone in your niche is standing in front of a mansion with a sports car, you get down in the mud and become the anti-guru.
You could play to your strengths too. Are you especially funny? There is hardly a niche that wouldn’t appreciate some humor.
Are you especially creative? Let your website, your words and everything about you show just how creative you are.
Do you have an unusual hobby, like bungee jumping or mud wrestling? Use it.
Let’s say I’m searching for information on plumbing, and 9 plumbers come up all looking the same and telling me what a great job they can do, and the 10th plumber is seen diving out of an airplane holding a pipe wrench, maybe I’m calling him first.
Do you like something others are afraid to admit they like? Maybe you’re a closet Barry Manilow fan, or disco fan. Say so! You’ll suddenly become the most interesting person in your niche.
Do you think that ghosts are real? Do you believe you have fortune-telling or ESP powers? Say so! A contingent of people who either, A) believe as you do or B) are interested in what you have to say, will follow you.
People need leaders, and they want their leaders to be different from the rest of the herd. This allows them to feel different from the herd, too, even though they are one of thousands following the same person.
No matter how odd, weird or silly your niche or passion, you can build a following if you play to your ‘weirdness.’
Frankly, I think the weirder you are, the better. There are some marketers that have cultivated their eccentricities into million-dollar fortunes, and there’s no reason why you can’t do it, too.
Plus it’s fun – you get to ‘let it all hang out’ and see who follows you.
It’s gratifying to realize that your eccentricity is being embraced by your own herd – a herd that will follow you anywhere.
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