While SEO (Search Engine Optimisation) and PPC (Pay per Click) campaigns can get quite technical for the average small business owner, it is still quite useful to get a feel for the mechanics of both, and how they can be leveraged together to increase sales, which should always be the end goal. Here is some useful information on what to aim for:
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand. And while PPC helps accurately target the right audience and positions you prominently in search results, you might have to make a larger investment and also compete with other advertisers in a bidding war. So, if you want to drive more sales, it’s crucial that you integrate the two instead of running separate campaigns at varying intervals.
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Here is a quick explanation of SEO and PPC:
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