Do You Know the 7 Website Conversion Goals?

Getting visitors to your website is only half the battle. More importantly, is what you do with them once they hit your landing page. Far from leaving it to chance, you  must be clear and proactive about what it is you wish them to do. 

Here are some ways in which to get your website visitors to take action.

Making a Purchase

Often enough, you do want someone to make a purchase. Make it as easy as possible for your visitors to do so. Prominent links, buttons, and graphics will help you achieve this. This is the most well-known and sought-after website conversion. 

Submitting a Form

Your visitors might submit a form to request a service, sign up to a webinar, access a promotion, or something else. Even though this may not lead directly to an exchange of money, you are still selling your brand; therefore take this just as seriously.  Remember, with forms, the more fields you ask your visitors to fill in, the lower response rate you will likely get.

Signing Up for a Newsletter 

Equally, you may ask your visitors their email to subscribe them to a newsletter, or their cell number to receive SMS messages. Sometimes, you have to work as hard to get someone to subscribe as you do to get them to buy.

Treat your squeeze page or landing page like a short sales letter, with dynamite bullet points, and you should see your conversions increase.

Clicking Buttons

This could either be for a download, a link to another website, or lead users to the checkout page. In the rush to get visitors to click, we sometimes forget that we first have to get them to click the button to add to the cart or go to the next page. Calls-to-action (CTAs) are just as important because they almost invariably increase every kind of conversion.

Clicking Share Buttons

These are usually icons which need a click from your visitor to instantly share your content to any of the major social platforms, including Facebook, X, LinkedIn, Instagram, Reddit, and Snapchat. Make your share buttons as prominent as possible to take advantage of this free publicity from your website visitor you’ve already worked hard to attract.

Registering for an Account

Your visitors may need to register to gain access to premium content, a forum, or a community. If you keep your best content accessible only to subscribers — with plenty of awesome teasers on the sign-up page — you can likely grow your email list a lot faster than simply by offering a one-time lead magnet.

Try offering two or three articles for free to give visitors a taste, after which they must sign up with their email address to read more. Or give them the first couple of paragraphs and cut them off when the content gets good to get them to sign-up.

Installing an App

Give your visitors a REASON to get your app. Often, all a business says is, “Download our app” without explaining what that app will do for the customer! But if you can say that with the app they get extra discounts, special treatment or secret content, they’ll have a reason to say yes.

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The Editorial Team

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