Balancing Stability and Agility

In mediaeval times, valiant knights went forth into battle in great suits of iron and precious metals. These suits were primarily worn for protection against spears, swords and arrows, but they also signalled the entire battlefield that here was a worthy warrior; the more richly decorated the armour, the greater the warrior. 

In many ways it was very pretentious; and from a tactical standpoint foolhardy. These knights were normally the better trained and more experienced in the ranks and highlighting themselves in such a way made them a much readier target for their enemy. Nevertheless, knights followed that tradition for hundreds of years.

In our lives and businesses, we wrap ourselves in suits of armour. In our lives, it might be our hearts or fears. In our businesses, it could be our products or strategies, our colleagues or partners; and everything else we’re afraid to lose.

But, much like the knights of old, as much as a suit of armour provides a form of protection, it also weighs us down. The nature of modern business is very fluid; you have the ability to react to changing markets and trends very quickly, but if you weigh yourself down in a corporate suit of armour, you sacrifice that agility.

Many small businesses struggle because the people starting them stay true to the mentality they got by working for large corporations. Many of us started our businesses to get away from that structure, from those limitations, so why are we injecting the same principles back into our own businesses?

Everyone likes to have a feeling of stability, it is in our nature to yearn for safety and security. But agility can also be a form of security, being able to react quickly to changing conditions, to realign your goals and strategies.

You don’t have to pick agility over stability, though. You can embrace both, being strong and firm, but also light and manoeuvrable. Much like a wise seasoned warrior would tailor their armour to fit the battle, tailor your business for your chosen battlegrounds. 

"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."

Jeff Bezos

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The Editorial Team

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