I’m nearly certain that I know why some people make a killing online and others never make more than a few hundred bucks here and there.
Posts tagged as “Persuasion”
People buy based on emotion. In fact, if you ask someone a day after they read your sales letter what it said, they might have trouble telling you. But if you ask them how it made them FEEL, they’ll have no problem remembering.
Have you ever been “over-sold?” It’s when the person doing the selling winds up talking too much, and you wind up not buying a product you had fully intended to buy.
Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards herself as the target of your message, and there is perhaps no better way to begin that process than to use the word “you.”