AI Policy

We specialise in writing content that is original and effective. To accomplish that, we maintain the role of primary writer — doing the important thinking, strategising, and wordsmithing ourselves — especially when composing an initial draft.

We do, however, use AI as a kind of “writer’s assistant.” For example, we might get an AI to...

• Transcribe an interview
• Summarise an article, web page, or video
• Research a topic and find reputable sources
• Provide insights into a target market, particularly what motivates them to buy
• Generate ideas for creative concepts or topics
• Come up with examples, scenarios, stories, analogies, metaphors, turns of phrases, and so on to use in the copy
• Review a draft and recommend edits and improvements
• Proofread for typos, grammar, and other errors
• Play the role of your customer to tell us how persuasive the copy is from that point of view — the next best thing to testing the copy live!
• Make us a cappuccino … Only kidding!

If you provide us with information that is a trade secret or otherwise confidential, we will never input that information into an AI without your approval.

Bottom line: Regardless of how we use AI tools, our work for you will always be original and leverage our experience writing engaging, high-response content. We guarantee it.