William Alldred

William Alldred

80% of Marketers Abandoned Last-Click Attribution—Here's What They're Using Instead

In 2025, advanced attribution models and conversational marketing are transforming how organisations approach growth. AI-powered tools now track complete user journeys across multiple touchpoints, enabling teams to optimise both conversion and retention through precise, data-driven insights. How AI-Powered Attribution Models Transform Marketing ROI Marketing attribution has evolved significantly. Today, 80%

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Jamie Larson
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