The POV Article + Outbound Email Pack

Your firm does exceptional work. But your pipeline still runs on referrals, and your partners are too busy to publish. When outreach does go out, it has nothing to say.

This service fixes that — in 10 to 14 working days.

A POV article — written in your voice

A 1,200–1,800 word thought-leadership piece anchored to a specific challenge your clients are facing right now. Built from a 45–60 minute interview with the partner or senior consultant whose name it will carry.

Not a trends roundup. A proper point of view — the kind of piece that makes a CIO or CDO forward it to their team.

Example angles:

• "Why most cloud migrations fail before they start — and what the survivors did differently"
• "The operating model question your ERP vendor won't ask"
• "AI in financial services: the transformation gap between pilot and production"

The article is yours to use on your website, as a LinkedIn article, in a guest publication pitch, or in a client newsletter.

An outbound email sequence — ready to send

3–5 emails that put the article to work in your BD motion. Each one is under 150 words, written for a specific buyer persona (CIO, Head of BD, Transformation Director), and personalisation-ready.

Delivered with suggested send timing (Day 1, 3, 7, 12, 21) and subject line options.

Optional add-ons

How it works

Step 1 — Brief (30 minutes)You share the topic, target audience, and 2–3 ideas or examples. No prep required — a conversation is enough.

Step 2 — Interview (45–60 minutes)A recorded interview with the partner or SME whose voice the article will carry. You talk; the structure, angle, and copy are handled in full.

Step 3 — Draft (5–7 working days)First draft of the article and email sequence delivered. Two rounds of revisions included.

Step 4 — Final delivery (2–3 working days)Final article, email sequence, and any add-ons delivered in clean, ready-to-use format.

Total turnaround: 10–14 working days from brief to delivery.

Pricing

Pilot project — one-off, no commitment

Payment terms: 50% to book the project and start research, 50% on delivery of final assets. If we don't deliver an article and sequence you're comfortable putting in front of prospects, we'll resolve that before the final invoice is due.

We've designed the pilot as a proof point. One strong article and sequence — then you decide if an ongoing programme makes sense.

Monthly retainer — after the pilot

Retainer pricing reflects ongoing research, interview time, revisions, and campaign management. Invoiced monthly in advance.

What to expect

This service produces the conditions for meetings — not a guaranteed number of leads.

Specifically:

• A credible content asset you can send to cold and warm prospects
• An email sequence your BD team can run without writing from scratch
• A reason to re-engage dormant contacts
• Faster warm-up of LinkedIn connections before a direct outreach message

These figures are directional, not guaranteed. Results depend on list quality, ICP fit, and personalisation.

Why this works

Many of the best transformation consultancies can't share client names publicly. That's the nature of the work. This service is built for exactly that environment — the process, structure, and output stand on their own.

The writer behind this offer has spent 10+ years running B2B outbound in technology sectors — including cybersecurity, scientific computing, and managed IT — and is a trained editorial copywriter. The result is content that reads like insight and sequences that open real conversations.

The pilot exists to create your first proof point together. Once results are in, we can turn that into a case study if you're comfortable doing so.

Is this for you?

Good fit:

• You run a digital or business transformation consultancy (10–200 people)
• Your BD pipeline is referral-heavy and you want to open new logos systematically
• Your partners have strong ideas but no time or process to publish them
• You want a low-commitment, proof-first engagement before committing to a programme

Not a fit:

• You already have an active content and outbound programme in place
• You need mass-volume cold email lists
• You need delivery in under 10 working days

Common questions

Do I need to provide the ideas?No, you provide the perspective; we handle the angle, structure, and copy in full.

Can we publish the article under a partner's byline?Yes. The article is ghostwritten. Byline, bio, and authorship are entirely yours.

What if we want to change the angle after the draft?Two rounds of revisions are included. Significant scope changes may incur a small additional fee, agreed before any work begins.

Do you run the outbound campaign for us?The Core and Standard tiers deliver the assets — running the campaign is your team's responsibility. The Standard + Validation tier includes a limited SDR sprint run using Apollo and LinkedIn.

How does payment work?50% is due to book the project and start research. The remaining 50% is due on delivery of the final article and sequence. If we don't deliver something you're proud to put in front of prospects, we resolve that before the final invoice is raised.

Can we grow this into a full programme?Yes. The pilot is designed as a proof point. If the article and sequence perform, a monthly retainer locks in consistent output and pricing.

Get started